Marketing trends 2023

Influencer marketing will evolve into a common marketing tactic.Video marketers will keep content short.Social media will become a customer service tool.More businesses will leverage SEO to concur search traffic. Mobile optimization will be even more important.More companies will prioritize social responsibility.Aligned marketing and sales teams will win.Experiential marketing could make a comeback.Inbound marketing will remain a best practice for growing brands.Virtual reality (VR) and augmented reality (AR) will experience slow adoption in the marketing sphere.More brands will test out native ads